AI advisory for founders & operators

Know exactly how to use
AI in your business,
before you build the wrong thing.

I build custom AI systems for companies every day. Now I help you figure out the right approach first, so you don't waste months and budget building something you didn't need.

Book a Consultation See how it works

6,500+ hours hands-on with the platforms that matter

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30+ businesses
helped so far

Guiding real companies on AI, every single day.

The problem

Everyone's telling you to "use AI."
Nobody's telling you how.

The pressure is real and the noise is louder than ever. So you either freeze, or you spend real money on a build before you know whether it's the right one. The mistake isn't moving too slowly. It's moving fast in the wrong direction.

How I help

Walk away knowing your exact next move

This is straight guidance, not done-for-you work. You leave the session knowing exactly what to do, what to skip, and where to start.

01

Clarity

See exactly where AI fits in your business, and where it's a waste of money.

  • Map the highest-leverage opportunities in your workflow
  • Tell what actually works apart from the noise
  • Know what's genuinely possible right now
02

A plan you can act on Monday

What to do first, what to ignore, and the exact order to do it in.

  • A sequenced roadmap, not a vague wish list
  • Quick wins first, the big bets staged behind them
  • Clear signals for when to build and when to wait
03

Avoid the expensive mistakes

The pitfalls that quietly burn months and budget, spotted before they cost you.

  • Know which builds are over-engineered for your stage
  • Spot the vendor and tooling traps early
  • Never pay to build the same thing twice
04

The tools that actually move the needle

Exactly what to use to get moving today, not someday.

  • The specific tools worth your time right now
  • Repeatable playbooks for your common jobs
  • How to test an idea cheap before you commit
05

A straight, honest second opinion

I tell you the truth, even when it's not what you want to hear.

  • No agenda to upsell you a build you don't need
  • Honest answers on what's actually worth doing
  • A sounding board for the calls you're unsure about
06

Speed without the guesswork

Skip months of trial and error and go straight to what works.

  • Shortcuts earned from real builds, not theory
  • Move fast in the right direction, not just fast
  • Get to results in weeks, not quarters
Process

Simple, focused, no fluff

STEP 01

Book

Grab a time and share a few lines on your business and where you're stuck. No prep required.

STEP 02

1:1 guidance session

A direct, working conversation. We pressure-test your thinking and map the real opportunities together.

STEP 03

Leave with a plan

A clear, prioritized, actionable plan, what to do first, what to skip, and how to start.

Pricing

Simple, flat pricing

Pick a one-off session, or an ongoing partner in your corner. No retainers, no lock-in.

One-off consultation

For a specific decision or a clean starting point.

$695 one-time
  • One focused 1-hour session
  • A written, prioritized action plan
  • Direct, no-fluff guidance
Book a session
Ongoing

Advisory partner

For momentum, a steady hand as you execute.

$995 / month + GST
  • A call every fortnight
  • Plans that evolve as you ship
  • Accountability between sessions
  • 9–5 WhatsApp support Bonus
  • Cancel anytime
Start advisory
Mac Sweeny, AI consultant and advisor
About

I'm Mac. I build AI for a living.

I run a company that designs and ships custom AI and software systems for real businesses. That means I'm in the work every day, not reading about it, not theorizing. I see what actually moves the needle and what quietly wastes money.

Most people I talk to are earlier in the journey. They know AI matters, but the path is foggy. So I started offering advisory: the same direction I'd give a paying client, before anyone commits to a build.

"The right plan is worth more than the fastest build. I help you find it first."

FAQ

Questions, answered

Perfect, that's exactly who this is for. I translate the technical into plain decisions you can actually make. You don't need to know how anything works under the hood; you need to know what to do, and why.

We go straight to your situation. I'll ask sharp questions about your business and goals, then we map the opportunities, the order to tackle them, and the traps to avoid. You leave with a written, prioritized plan, not a sales pitch.

I do, through my company, but that's a separate, optional next step. This advisory is about getting you a clear plan first. If building is the right move and you want a partner for it, we can talk. There's no obligation either way.

That's the most common starting point, and the best reason to book. You don't need a question ready. Bring your business and your goals; finding the starting line is exactly what this session is for.

$695 for a one-off 1-hour consultation, or $995/month + GST for an ongoing partnership with a call every fortnight and 9–5 WhatsApp support. Flat and simple, far less than the cost of one wrong build. If it's not a fit, I'll tell you on the call.

Get a clear path
before you build.

One focused session. A prioritized plan. No wasted months, no wrong builds.

Book a Consultation